By: Christopher Hayes
About forty minutes into Sicko, Michael Moore's excellent, frustrating new documentary about the American healthcare industry, Ronald Reagan makes his first and only appearance. It's surprising, if only because, unlike in his previous film Fahrenheit 9/11, Moore focuses relatively little attention on the villains in his story, choosing instead simply to allow their victims to tell their tales. It's a montage of hard luck and innocence. But after introducing us to the horror stories all too typical among even the 250 million Americans fortunate enough to have health insurance, Moore takes a few moments for a brief history lesson. How, he asks, did we get here? And it's in this time warp that we encounter the Gipper. This is not Gipper the Governor or Gipper the President or even Gipper the B-list actor. This is Gipper, silver-tongued shill for the interests of capital.
It's a little-studied chapter of Reagan's career, but perhaps the most formative. As chronicled in Thomas Evans's The Education of Ronald Reagan: The General Electric Years and the Untold Story of His Conversion to Conservatism, Reagan was employed by GE first as a spokesman and later as a kind of employer-to-employee ambassador. With management facing a restive labor force, an obscure PR guru named Lemuel Boulware hatched the idea of using the emerging techniques of public relations to turn factory-line workers against their own unions. Reagan would be the vessel for this message, and it was in the hours he spent propagandizing the working class about the benefits of free markets that he forged the distinctive Reagan appeal: hard-right economics delivered in the sunny cadence of an amiable uncle.
So as momentum for national, universal healthcare built during the Truman Administration, foes such as the American Medical Association sought to build grassroots opposition. In an ingenious stroke, as Moore reports in Sicko, it organized thousands of coffee klatches across the country where suburban housewives could sip coffee, gossip and listen to a special recorded message about the evils of socialized medicine, a message delivered by the one and only Ronald Reagan.
Continue reading the rest of the article here...
